# CMO dashboard examples

A CMO dashboard gives a Chief Marketing Officer a single view across marketing spend and performance — from brand health to campaign results to pipeline contribution. It keeps the metrics that show whether marketing is working visible at the level leaders need.

### CMO dashboard

[Build your own CMO dashboard](/content/try-geckoboard/index.html)

This CMO dashboard focuses on three areas. In the first column, the CMO is tracking some important brand health metrics, including the volume of monthly searches for their brand name, the number of mentions of their brand on social media, and their current [Net Promoter Score](/content/best-practice/kpi-examples/net-promoter-score-nps/index.html). This gives the CMO an indication of both brand awareness and sentiment, both of which are leading indicators of future commercial success.

In the central section, the CMO dashboard is tracking metrics related to customers. This includes the average Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC). Many CMOs and Marketing Directors use the [LTV:CAC ratio](/content/best-practice/kpi-examples/ltv-cac-ratio/index.html) to measure the financial sustainability of their current marketing investment. The principle being that the cost of acquiring a customer should be repaid several times over during the customer lifetime.

Finally, this dashboard is also reporting on the overall advertising spend this quarter. This dashboard is designed to give a high level overview, whereas the individual performance of these campaigns is likely to be measured by other dashboards used by Marketing Managers, such as a [digital marketing dashboard](/content/dashboard-examples/marketing/digital-marketing-dashboard/index.html).

Focus area: Overall marketing performance, marketing spend  
Who uses it: CMO, Marketing Director, CEO  
How often: Several times a month  
Data sources: [Salesforce](/content/product/data-sources/salesforce/index.html), [SQL Database](/content/product/data-sources/sql-database-dashboards/index.html), [Spreadsheets](/content/product/data-sources/spreadsheets/index.html), [HubSpot](/content/product/data-sources/hubspot/index.html)

## Browse other popular examples

Web analytics dashboards](/content/dashboard-examples/marketing/web-analytics-dashboard/index.html)

Digital marketing dashboards→](/content/dashboard-examples/marketing/digital-marketing-dashboard/index.html)

CEO dashboards](/content/dashboard-examples/executive/ceo-dashboard/index.html)

Frequently asked questions

### What is a CMO dashboard? 
A CMO dashboard gives the chief marketing officer a top-level view of pipeline contribution, channel performance, campaign ROI, and brand metrics. It helps CMOs track whether marketing is hitting revenue targets and where budget is generating the best return — without digging into channel-specific tools.

### What is Geckoboard?  
Geckoboard is a live dashboard tool that connects to CRM, ad platforms, and marketing tools to give marketing leaders a single view of performance. It keeps the metrics visible at the level CMOs need — without requiring someone to compile a report each week or quarter.

### What metrics does a CMO dashboard track?  
Key metrics include MQLs, SQLs, pipeline influenced, cost per lead, win rate from marketing source, website traffic, and campaign ROI by channel. CMOs at SaaS companies also track MRR influenced by marketing.

### How do I build a CMO dashboard?  
Building a custom CMO dashboard is straightforward with Geckoboard's dashboard builder. Connect [HubSpot](/content/product/data-sources/hubspot/index.html), [Salesforce](/content/product/data-sources/salesforce/index.html), and [SQL databases and custom data sources](/content/product/data-sources/index.html) to pull pipeline, campaign, and attribution data into one view, then pick your metrics and build the view you need. Share with your team as a TV dashboard, shared link, or scheduled snapshot. [Start a free trial](/content/try-geckoboard/index.html) or [learn more about how Geckoboard works](/content/product/index.html).

### What can I use a CMO dashboard for?  
Use it to [deliver executive visibility](/content/solutions/executive-visibility/index.html) into marketing's contribution to revenue — so leadership sees the impact of marketing without needing a custom report. It also helps [automate reporting](/content/solutions/automate-reporting/index.html) by replacing the weekly marketing summary email with a live dashboard.