# How to track Shopify conversion rate

Track conversion rates, shopping cart behavior, and more user activity on your Shopify store with Google Analytics and Geckoboard.

Updated over 3 weeks ago

## Table of contents
- [Display Shopify conversion rate data on your dashboard](https://support.geckoboard.com/en/articles/10205666-how-to-track-shopify-conversion-rate#h_4ee833596e)
- [Step 1: Set up Google Analytics 4](https://support.geckoboard.com/en/articles/10205666-how-to-track-shopify-conversion-rate#h_7587c9b154)
- [Step 2: Link Google Analytics with your Shopify store](https://support.geckoboard.com/en/articles/10205666-how-to-track-shopify-conversion-rate#h_f29c3cb593)
- [Step 3: Visualize your data in Geckoboard](https://support.geckoboard.com/en/articles/10205666-how-to-track-shopify-conversion-rate#h_79172aaf41)
- [Tips to further enhance your user tracking data](https://support.geckoboard.com/en/articles/10205666-how-to-track-shopify-conversion-rate#h_d9b7f4a6a5)

The Shopify data source supports a variety of metrics. However, conversion metrics are not among them, as Shopify does not expose this data directly.

This guide explains how you can track conversion rate and other user activity metrics in Geckoboard using Shopify’s recommended method: Google Analytics 4 (GA4).

Here are some of the metrics you can track with this setup:

- Conversion rates
- Traffic and visits to your Shopify store
- Add to cart actions
- Checkout steps
- Product page views
- What users searched for on your website

## Display Shopify conversion rate data on your dashboard

Follow along with the video below to set up your GA4 account, link it to your Shopify store, and visualize your GA4 data in Geckoboard. Alternatively, you can jump through the sections below for each of the required steps.

Tutorial: How to track Shopify conversion rates using Google Analytics and Geckoboard - YouTube

## Step 1: Set up Google Analytics 4

To start, you'll need to set up a GA4 account. Follow Shopify’s [step-by-step guide](https://help.shopify.com/en/manual/reports-and-analytics/google-analytics/google-analytics-setup) or Google’s [official GA4 guide](https://support.google.com/analytics/answer/9304153?hl=en) to do this.

When setting up Google Analytics for your Shopify store, we recommend enabling Enhanced Ecommerce measurement.

## Step 2: Link Google Analytics with your Shopify store

Next, you'll need to link your GA4 account to your Shopify store with the steps below:

1. From your Shopify admin, go to **Online Store** > **Preferences.**
2. Find the **Google Analytics** section and click **Set up Google**.
3. Click **Connect your Google account** and follow the prompts to log in or select an account.
4. In the **Your Google Analytics property** section, select the tag for the GA4 property that you want to connect to your Shopify store.
5. Click **Connect**.

Data may take a few hours to start flowing into Google Analytics. To learn more about this, please see the [GA4 data freshness guide](https://support.google.com/analytics/answer/11198161?hl=en).

## Step 3: Visualize your data in Geckoboard

You can now start tracking conversion rates and other user activity from your Shopify store on your Geckoboard dashboards.

To begin building widgets, follow our guide on [creating and customizing Google Analytics widgets](https://intercom.help/geckoboard/en/articles/6055533-customize-google-analytics-4-ga4-widgets) for your dashboard.

## Tips to further enhance your user tracking data

Depending on your needs, you may also want to [connect your Google Ads to Google Analytics](https://intercom.help/geckoboard/en/articles/6055584-track-google-ads-data-via-google-analytics-in-geckoboard).

Google Analytics also offers extensive configuration options for even deeper tracking, including advanced events and behavioral insights. If you’d like to explore these further, Google’s documentation provides a wealth of resources on advanced setup and customization—check it out [here](https://support.google.com/analytics/answer/13126420?hl=en&ref_topic=14088998&sjid=18155091758654580942-AP#zippy=,in-this-article).