Customize Facebook Ads widgets

Learn how to adjust presentation options and filter your Facebook Ads data to create easy-to-understand visualizations.

March 28, 2023

Table of contents

• Ad account
• Display
• Visualization
• Grouping
• Time
• Compare to previous period
• Min/Max values
• Filter
• Split by
• Set a goal
• Formatting

This guide walks you through the various options available when customizing Facebook Ads widgets.

Ad account

If your plan allows, you can connect to multiple Facebook accounts. To do this, open the Account menu and click Add connection.

Display

Select any of the Facebook Ads metrics Geckoboard supports.

Line charts, Column charts and Tables allow plotting a second metric on the same widget. To do this, click Add second metric.

For example, you could add a second metric to a line chart to show Clicks vs Installs.

Visualization

Choose between plotting your data as:

• Number
• Gauge
• Line chart
• Column chart
• Bar chart
• Leaderboard
• Table

The options available depends on how you've configured your widget. See our guide to choosing the right visualization for your data.

Grouping

If you want to group by a certain dimension you need to select a visualization that supports grouping:

• Column chart (under Horizontal Axis)
• Bar chart (Labels)
• Leaderboard (Labels)
• Table (Group by)

You can build widgets that group metrics by campaign, ad or ad set.

Time

The time picker allows you to select timeframe for your data. You can also create a Custom period from the bottom of the select menu.

Compare to previous period

If you're creating a Number or Line chart, you can compare to a previous period.

For example, you could try comparing Campaign lead value to a previous campaign.

Min/Max values

The Gauge visualization supports setting minimum and maximum values. If left blank, these values are automatically calculated.

Filter

Filters allow you to dial in to the exact value you care about. Filter options available include:

• Is: show only those values that the data is
• Is not: show only those values that the data is not

You can build widgets that filter by multiple campaigns, ad sets or ads.

Split by

If you're creating a Line or Column chart and haven't chosen additional metrics to compare, you can Split by a chosen dimension.

Set a goal

On the Number, Line, Column and Bar charts visualizations it's possible to show your progress towards a chosen target by setting a goal.

Setting a Starting from value on Number visualizations enables you to set more meaningful goals.

Formatting

The Formatting menu allows you to overrule the automatically set number of decimal places used, or add additional information about the values on your widget. For more information, see our guide to using the data formatting options.