Differences between Facebook Page views, reach and impressions

Learn how Facebook defines page views, reach and impressions.

June 20, 2022

This is how Facebook defines these metrics:

Page views: the number of times a Page's profile has been viewed by people, including people who are logged into Facebook and those who aren't.

Reach: the number of people who saw any content from your Page or about your Page. This metric is estimated.

Impressions: the number of times any content from your Page or about your Page entered a person's screen.