# GOAL SETTING FOR SMART ASSES

## EFFECTIVE GOALS NEED TO BE:

### SPECIFIC
WRITE DOWN EXACTLY HOW THE GOAL WILL BE MEASURED

### ALIGNED
MAKE SURE ALL YOUR GOALS TIE INTO AN OVERALL STRATEGY

### MEASURABLE
CHECK YOU CAN GET THE DATA AND DETECT CHANGES

### STREAMLINED
AVOID SETTING TOO MANY GOALS TO KEEP FOCUSED

### ASSIGNABLE
PUT SOMEONE IN CHARGE OF ACHIEVING EACH GOAL

### SCRUPULOUS
USE HEALTH METRICS TO PREVENT UNINTENDED CONSEQUENCES

### REALISTIC
ONLY CHOOSE GOALS YOUR TEAM HAVE A CHANCE OF HITTING

### EVALUATED
REVIEW YOUR GOALS REGULARLY TO CHECK THEY'RE STILL RELEVANT

### TIME-RELATED
GIVE GOALS CLEAR DEADLINES

### SEEN
KEEP GOALS ON EVERYONE'S RADAR, IDEALLY WITH A DASHBOARD

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