Effective goals need to be:

SPECIFIC

Define exactly how the goal will be measured, and write it concisely

MEASURABLE

Check you can get the data, and that it’s not too spikey to detect changes

ASSIGNABLE

Put someone in charge of achieving each goal

REALISTIC

Only choose goals your team can affect, and avoid impossible targets

TIME-RELATED

Give goals clear deadlines

ALIGNED

Make sure all your goals are based on the overall strategy

STREAMLINED

Avoid having too many goals to keep things focused

SCRUPULOUS

Use health metrics to guard against side effects and gaming

EVALUATED

Review your goals regularly and check they’re still relevant

SEEN

Keep goals on everyone’s radar, ideally with a TV dashboard