# Effective goals need to be:

## SPECIFIC
Define exactly how the goal will be measured, and write it concisely

## MEASURABLE
Check you can get the data, and that it’s not too spikey to detect changes

## ASSIGNABLE
Put someone in charge of achieving each goal

## REALISTIC
Only choose goals your team can affect, and avoid impossible targets

## TIME-RELATED
Give goals clear deadlines

## ALIGNED
Make sure all your goals are based on the overall strategy

## STREAMLINED
Avoid having too many goals to keep things focused

## SCRUPULOUS
Use health metrics to guard against side effects and gaming

## EVALUATED
Review your goals regularly and check they’re still relevant

## SEEN
Keep goals on everyone’s radar, ideally with a TV dashboard