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Less than a quarter (23%) strongly believe that their business is data-driven

HOW OFTEN DO BUSINESSES MONITOR KEY METRICS?

70% of companies don't have daily insight into
their company's key metrics

Only 14% of businesses monitor key metrics in
real-time

WHAT HAPPENS WHEN BUSINESSES MONITOR KEY METRICS REGULARLY?

2x 2x

Companies that monitored data in real-time were 2x as likely to meet their growth goals compared
to those who don’t

50%

50% of companies that tracked their data in real-time met all their goals in the last 12 months

compared to only 24% of companies who did not track in real-time

92%

92% of companies that tracked their metrics in real-time met some or all their goals in the last 12 months compared to 64% of companies who did not track in real-time

DO LEADERS HAVE A CLEAR UNDERSTANDING OF KEY METRICS FOR GROWTH?

91% of leaders believe their business has a clear
understanding of the key metrics which will lead
to growth

Of the 9% that do not have a clear understanding
of the key metrics for growth, 95% of them had
less than 10 employees

WHICH LEADERS ARE MOST LIKELY TO MONITOR KEY METRICS IN REAL-TIME?

Younger leaders are more likely to monitor
business metrics in real-time (33% were under 35
years old, 58% were under 45 years old)

Only 13% of companies who monitor data in
real-time had leaders 55 or older

HOW ARE LEADERS SHARING COMPANY PERFORMANCE METRICS WITH EMPLOYEES?

6%

OF COMPANIES

never share key metrics with
their employees

80%

OF COMPANIES

who don’t share metrics with
employees had leaders that were
45 years or older, 100% had less
than 100 employees and 66%
had less than $1M in revenue

THE REMAINING 94%

of companies do share metrics
with 18% in real-time, 3%
hourly, 22% daily, 14% weekly,
17% monthly, 12% quarterly and
5% annually