Less than a quarter (23%) strongly believe that their business is data-driven

## HOW OFTEN DO BUSINESSES MONITOR KEY METRICS?

**70% of companies don't have daily insight into**  
**their company's key metrics**

**Only 14% of businesses monitor key metrics in**  
**real-time**

## WHAT HAPPENS WHEN BUSINESSES MONITOR KEY METRICS REGULARLY?

**2x 2x**

**Companies that monitored data in real-time were 2x as likely to meet their growth goals compared**  
**to those who don’t**

## 50%

**50% of companies that tracked their data in real-time met all their goals in the last 12 months**

**compared to only 24% of companies who did not track in real-time**

## 92%

**92% of companies that tracked their metrics in real-time met some or all their goals in the last 12 months compared to 64% of companies who did not track in real-time**

## DO LEADERS HAVE A CLEAR UNDERSTANDING OF KEY METRICS FOR GROWTH?

**91% of leaders believe their business has a clear**  
**understanding of the key metrics which will lead**  
**to growth**

**Of the 9% that do not have a clear understanding**  
**of the key metrics for growth, 95% of them had**  
**less than 10 employees**

## WHICH LEADERS ARE MOST LIKELY TO MONITOR KEY METRICS IN REAL-TIME?

**Younger leaders are more likely to monitor**  
**business metrics in real-time (33% were under 35**  
**years old, 58% were under 45 years old)**

**Only 13% of companies who monitor data in**  
**real-time had leaders 55 or older**

## HOW ARE LEADERS SHARING COMPANY PERFORMANCE METRICS WITH EMPLOYEES?

## 6%

**OF COMPANIES**

**never share key metrics with**  
**their employees**

## 80%

**OF COMPANIES**

**who don’t share metrics with**  
**employees had leaders that were**  
**45 years or older, 100% had less**  
**than 100 employees and 66%**  
**had less than $1M in revenue**

## THE REMAINING 94%

**of companies do share metrics**  
**with 18% in real-time, 3%**  
**hourly, 22% daily, 14% weekly,**  
**17% monthly, 12% quarterly and**  
**5% annually**