Ecommerce marketing dashboard examples

An ecommerce marketing dashboard brings campaign performance from across your channels and platforms into one view — so Marketing Managers can see what's working without piecing it together from separate tools. For teams managing multiple brands, it's the only way to get a clear picture.

Multiple brand management dashboard

Build your own Multiple brand management dashboard

For businesses managing multiple brands this dashboard highlights how you can share key sales information for multiple online stores alongside other important data from Google Ads, Google Analytics, Mailchimp, and Zendesk Support.

This dashboard gives an overview of real-time data to ensure your online brands are running as expected on a daily basis.

Focus area Sales, web store health
Who uses it Marketing Manager, Ecommerce Store Owner
How often Daily
Data sources Shopify, Google Analytics, Google Ads, Mailchimp

Frequently asked questions

What is an ecommerce marketing dashboard?
An ecommerce marketing dashboard tracks how paid and email marketing channels drive traffic and sales to an online store. Ecommerce marketing managers use it to see which campaigns are generating revenue, where customers are coming from, and how different channels are contributing to overall store performance.

What is Geckoboard?
Geckoboard is a dashboard tool that connects to Shopify, Google Analytics, ad platforms, and email tools to give ecommerce marketing teams a single view of campaign performance. It's particularly useful for teams managing multiple brands or channels who need everything in one place.

What metrics does an ecommerce marketing dashboard track?
Key metrics include ad spend, ROAS, revenue by channel, sessions from paid vs. organic, email open and click rates, and new vs. returning customers. Businesses managing multiple brands often track these per store.

How do I build an ecommerce marketing dashboard?
Building a custom ecommerce marketing dashboard is straightforward with Geckoboard's dashboard builder. Connect Shopify, Google Analytics, Google Ads, and Mailchimp to bring channel and store data together, then pick your metrics and build the view you need. Share with your team as a TV dashboard, shared link, or scheduled snapshot. Start a free trial or learn more about how Geckoboard works.

What can I use an ecommerce marketing dashboard for?
Use it to bring data together from paid, organic, and email channels into one view of what's driving store revenue. It also helps monitor performance in real time so marketing managers can shift budget quickly when one channel outperforms another.